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“The Map is Not the Territory”

Found this interesting quote and observation (among many) in the essay DONALD REMEMBERS VINTAGE SCI-FI: The Cortico-Thalamic Pause: Growing Up Sci-Fi by Donald Fagen (of Steely Dan). It used to be available online but is now published as part of Fagen’s book Eminent Hipsters.

One of [Count Alfred Korzybski’s] most quoted sentences is, The map is not the territory. In other words, don’t confuse the word with the object, the description with the thing itself. People who want to sell you something intentionally take advantage of this confusion. For instance, political speeches, TV commercials and Fox News use language rife with “truthiness” instead of truth and containing “factoids”, not facts.

That’s way better than “The Medium is the Message,” but then I’m not a big Marshall McLuhan fan.

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